EXTE

EXTE was founded in 2024 following the merger of three leading adtech companies: SunMedia, Rich Audience, and Adpone. With an international presence and an ambitious growth strategy, the group needed to optimize its technological infrastructure without sacrificing the efficiency and reliability its customers demand.

Each of the merged companies operated with a different provider. SunMedia was already working with Transparent Edge, and the new group decided to consolidate all web traffic with this provider, leveraging the experience and trust demonstrated with SunMedia. This decision has allowed EXTE to reduce its costs by 30%.

SunMedia has been using our platform since 2016.

Favorite features

VCL configs
Logging Dynamic
DNS and certificate configuration

Why Transparent Edge

Professionalism and experience
Quick response
Personalized advice

“Transparent Edge has been a fundamental technology partner that has helped us achieve the success we have today, helping us grow as a company and offering reliable, stable, and secure services and products to our customers.”

Oscar Pérez, CTO at SunMedia.

The main challenge was to unify all these global infrastructures into a single platform, maintaining the security of certified domains, application performance, and real-time auto-negotiation capabilities, without losing flexibility or control over the configuration of each service. By consolidating all web traffic onto Transparent Edge, EXTE was able to not only optimize costs but also establish its service on globally distributed servers that minimize latency. A key aspect for a business based on auto-negotiation: higher and better bids.

“Transparent Edge gives us the flexibility to configure in great detail the different types of configurations needed

to serve all services and applications through domains already certified by various providers and clients, providing support and advice in addition to the entire service.”

Oscar Pérez, CTO at SunMedia.

PERSONALIZED ADVICE

Speed and precision are critical in the adtech sector. Having technology partners who not only resolve issues but are also directly involved in projects provides confidence and peace of mind when facing any technological challenge. The close support of Transparent Edge professionals is one of the aspects most valued by its technology director.

“Whenever we’ve faced a new technological challenge, Transparent Edge has been by our side, supporting, advising, and providing personalized, in-person advice on the best possible solution for each challenge.”

Oscar Pérez, CTO at SunMedia.

OPERATIONAL EFFICIENCY

Managing all functionalities from a single platform has allowed the EXTE team to improve operational efficiency and agility. Through dynamic use of CDNs, which goes beyond hosting static elements, and by employing edge computing across various products and services, the adtech company is able to meet the demands of a global digital business.

At an even more granular level, advanced features such as VCL configs give EXTE technicians the ability to perform configurations directly from the interface, applying redirects or adjustments to each request without relying on third parties.

“Transparent Edge solutions have allowed us to maintain robust platforms and efficient services that ensure the fluidity of our products and optimize both resources and costs.”

Oscar Pérez, CTO at SunMedia.

Keep your site fast and secure