Travel and hospitality: faster and more secure bookings

Travel and tourism sites must offer constant availability, low response times, personalization, and security. For technical teams, this means maintaining performance under pressure.

Often, limitations lie in the web infrastructure: slow responses from the origin, high latency, reactive traffic management with poorly managed peaks, or lack of visibility into what’s happening in real time.

Migrating to edge logic changes the game, and most importantly, it doesn’t require redesigning websites and web applications, nor assuming unpredictable costs.

Common technical problems with travel websites

• Limited performance on dynamic sites: travel websites are, by definition, dynamic: prices, availability, search results, and user customization. This complexity causes response times to skyrocket if everything goes through the source. This frustrates users and increases the abandonment rate.
• Inefficient scalability in the face of traffic peaks: promotions, events, vacations, or incidents generate massive peaks that saturate servers. If the architecture doesn’t scale elastically and in a distributed manner, outages are inevitable.
• Exposure to automated threats: travel sites are common targets for malicious bots. Price scraping, loyalty program fraud, distributed denial-of-service (DDoS) attacks, and the creation of fake accounts are the most common security issues. The increasingly sophisticated automation of these attacks requires defenses that operate even at the application layer.
• Infrastructure and operating costs: oversized infrastructure, unnecessary expenses, multiple non-integrated services, or overloaded source servers generate constant costs that don’t always match usage. This limits maneuverability and diverts technical resources toward operational tasks.

What changes with logic executed at the edge

Personalization at the edge: you can adapt the content according to the user’s location, device type, language without the request reaching the origin server.

Global traffic balancing: the platform can divert traffic to less congested routes, thus maintaining availability even if part of the system fails. This means fewer interruptions and shorter response times.

Active protection against bots and malicious traffic: bot detection and mitigation, both traditional and artificial intelligence (AI) bots, is done in real time at the edge, with behavioral analysis and automated rules. The platform absorbs DDoS attacks without impacting your availability and prevents malicious traffic from reaching your source.

Real-time observability

You can view the performance of websites and web applications, traffic patterns, and attack attempts in real time. You can make caching decisions, detecting or mitigating them based on current needs. This provides a better understanding of usage patterns and allows you to detect overload points and set alerts and notifications based on the specific needs of each business.

With Transparent Edge’s advanced analytics, you have a one-week data retention period. Accurate data is essential for monitoring and developing realistic contingency plans. The dashboard is available to technical teams at all times and does not rely on external services.

What does Transparent Edge offer the travel and hospitality industry?

At Transparent Edge, we’ve designed our solutions to meet the technical challenges of travel and tourism websites and apps, delivering tangible benefits and exceptional support.

We simplify the integration process. Our platform is designed to be easy to implement and manage. We offer a transparent and predictable pricing structure.

We’re committed to constant innovation and developing the capabilities your business needs to stay current and competitive. Want a demo? Contact us; Transparent Edge could be your new strategic partner.