{"id":15793,"date":"2022-06-23T09:20:44","date_gmt":"2022-06-23T07:20:44","guid":{"rendered":"https:\/\/www.transparentedge.eu\/blog\/cdn-y-medios-online\/"},"modified":"2024-09-12T13:51:59","modified_gmt":"2024-09-12T11:51:59","slug":"cdn-and-online-media","status":"publish","type":"post","link":"https:\/\/www.transparentedge.eu\/en\/blog\/cdn-and-online-media\/","title":{"rendered":"CDN and online media"},"content":{"rendered":"

When at Transparent Edge we explain (to someone with no technical knowledge) what a CDN is, we usually bring up the example of using a CDN in online media. We explain that it\u2019s a technological infrastructure that g<\/span>uarantees a good user experience when reading a digital newspaper<\/b>. And it does this regardless of where in the world that user is, and where that newspaper has its origin server.\u00a0<\/span><\/p>\n

Improving the web speed of digital media<\/span><\/h2>\n

This good experience implies, for example, that the homepage opens immediately after we enter the URL in the browser. Or that the pictures accompanying the articles download instantly. That we don\u2019t notice an interruption (however small) when there are many users simultaneously browsing said website, and that there\u2019s no buffering when playing videos. Besides, it should all look good regardless of the device we\u2019re using.\u00a0<\/span><\/p>\n

Today, <\/span>no media outlet with a significant volume of visitors can operate without a CDN.<\/b> Other kinds of websites with high concurrency can\u2019t either, clearly. But in this post we will center on what a CDN like ours does for online media outlets.\u00a0<\/span><\/p>\n

The challenge of online media<\/span><\/h2>\n

Managing hundreds of thousands, even millions of users, is a huge challenge. It requires the ability to distribute content swiftly and ensure a proper user experience, while also guaranteeing security in the process.<\/span><\/p>\n

In a hyperconnected world defined by the internet, online media audiences expect fully updated information wherever they are and regardless of the device they’re using. Any issues with the user experience can lead to website abandonment, resulting in losses, both economic and reputational.<\/span><\/p>\n

The CDN we offer at Transparent Edge ensures <\/span>speedy downloads<\/b>, digital environment <\/span>security<\/b>, and <\/span>uninterrupted service<\/b>. It does this regardless of traffic spikes, such as those caused by breaking news, highly relevant events, or viral content. All of this is achieved with ease of use for media system teams. This is thanks to our distributed architecture, which shifts part of the application logic to the edge, and through storage and delivery from the cache.<\/span><\/p>\n

Our CDN and online media<\/span><\/h2>\n

A<\/span> next-generation CDN<\/span><\/a> must be capable of offering more than what we described so far. We know this because we have prominent online media outlets<\/span> among our clients<\/span><\/a>. By listening to them and working closely with them, we developed <\/span>specific functionalities for each one<\/b>. Below, we describe some areas in which our CDN makes life and work easier for online media.<\/span><\/p>\n

Makes life easier for the editors<\/span><\/h3>\n

Journalistic coverage is constantly evolving, and it’s essential to be able to edit, publish, and invalidate content quickly. We guarantee that all users can access the latest version of all content, allowing the media to provide real-time reporting.<\/span><\/p>\n

Retains readers<\/span><\/h3>\n

Faster loading times help visitor retention, as does creating a personalized experience with variables such as location, device type and language. This is also improved with image optimization and processing.\u00a0<\/span><\/p>\n

Improves SEO<\/span><\/h3>\n

Loading speed is one of the key factors that enhance organic positioning. In fact,<\/span> Google <\/span><\/a>rewards high-performance and safe websites, and the use of our CDN contributes to both.<\/span><\/p>\n

Ensuring web security and stability\u00a0<\/span><\/h3>\n

The CDN is the first line of defense: it absorbs denial-of-service (DDoS) attacks without interrupting the legitimate audience’s experience. Our <\/span>next-generation WAF<\/span><\/a> also analyzes traffic in real-time, looking for malicious requests, and provides visibility on threats to take immediate action against them.<\/span><\/p>\n

Integration of multimedia experiences<\/span><\/h3>\n

Our CDN delivers video on demand and live streaming, allowing the media outlets to broadcast live events, and also re-playing them in the required formats.\u00a0<\/span><\/p>\n

Enables monetization and fidelity\u00a0<\/span><\/h3>\n

We can provide our own paywall. By using an authorization service provided by the client, our logic at the edge manages the content delivery to the user or the alternate delivery (redirection to subscription or payment).<\/span><\/p>\n

The importance of smart routing<\/span><\/h2>\n

Now that we\u2019ve highlighted some of the areas in which our CDN makes life easier for online media, we want to mention a technology that enables vital tasks for them: smart routing. Why? Because this allows effective user segmentation and traffic routing, based on specific rules or demographic data. This provides great capabilities to media outlets.\u00a0<\/span><\/p>\n

For example, it allows testing, measuring and comparing different versions,\u00a0 so they can make decisions based on data.\u00a0<\/span><\/p>\n

Smart routing is also an exceptional tool for complying with different national or regional regulations. For example, when broadcasting sports competitions, movies, series, etc., in some areas and not in others based on broadcasting rights.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When at Transparent Edge we explain (to someone with no technical knowledge) what a CDN is, we usually bring up […]<\/p>\n","protected":false},"author":14,"featured_media":15944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[137],"tags":[138,139,140,141],"class_list":["post-15793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizacion-en","tag-alto-rendimiento-en","tag-cdn-en","tag-distribucion-de-contenidos-en","tag-edgecomputing-en"],"acf":[],"yoast_head":"\nCDN and online media<\/title>\n<meta name=\"description\" content=\"Online media need a CDN to improve web speed and a good user browsing experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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