{"id":15791,"date":"2022-07-07T09:33:23","date_gmt":"2022-07-07T07:33:23","guid":{"rendered":"https:\/\/www.transparentedge.eu\/blog\/ab-testing\/"},"modified":"2024-09-11T16:48:46","modified_gmt":"2024-09-11T14:48:46","slug":"ab-testing","status":"publish","type":"post","link":"https:\/\/www.transparentedge.eu\/en\/blog\/ab-testing\/","title":{"rendered":"A\/B Testing at the edge"},"content":{"rendered":"

In a world defined by the Internet, many companies need to evaluate different options regarding their business development. We\u2019re not talking exclusively about companies oriented to web design and development. A\/B testing at the edge<\/b>\u00a0is, for sure, one of the best options for said purpose.<\/p>\n

From alternative designs for the website, to targeted content based on location, to new features. During day to day operations, it\u2019s key to evaluate different possibilities when facing decisions oriented to grow our business.<\/p>\n

The effectiveness of A\/B Testing<\/h2>\n

The best way to accurately evaluate different options is through data.\u00a0A\/B Testing<\/a>\u00a0is a very effective way to obtain data with deployment strategies directed to experimentation and exploration.<\/p>\n

Why? Because user segmentation and traffic routing based on specific rules or demographic references can measure and compare different versions, and choose the most appropriate one.<\/p>\n

Segmentations can (and should) be done based on different criteria for each case: country of origin, kind of device, business model, etc. Thanks to the smart routing technology of Transparent Edge\u2019s\u00a0next-generation CDN<\/a>, A\/B testing at the edge can segment users by any elements of their requests. The goal is to present them with different content.<\/p>\n

The simplicity or complexity of the test is decided by you. But, whether it\u2019s a small modification or implementing a change in strategy, our CDN provides you with the tools to do so.<\/p>\n

How to conduct A\/B Testing<\/h3>\n

To ensure the validity of the results when you do this test, you need to separate your audience into two groups and display a different option for each one.<\/p>\n

You only need to use one parameter, which should be the same for both groups if you want to control the elements that have influenced your results. If you wish to test more elements, you\u2019ll have to conduct multiple tests.<\/p>\n

The advantages of edge testing<\/h2>\n

The advantage of performing A\/B Testing at the edge, is that you do it closer to the end-users. This means these users won\u2019t experience a decrease in the quality of service.<\/p>\n

Being done at the edge, the server is not overloaded since you\u2019ll only be using it to make a copy of each of the options you want to test.<\/p>\n

These versions will be cached. And our next-generation CDN will ensure, based on the parameters you want, that users are segmented and\u00a0always receive the same version<\/b>. Meaning, our CDN will prevent a user returning to the website three days after their first visit from receiving a different version of what has been delivered before.<\/p>\n

One of the benefits for you is the reduction of uncertainty<\/b>\u00a0in making business decisions. Also, the\u00a0saving in processing capacity at the origin<\/b>. While development is done on\u00a0 single or multiple origins, caching of the content in its different versions is carried out at the edge.<\/p>\n

All of this without forgetting the advantage of ease in testing new features in production. Because making things easy for you is one of our obsessions \ud83d\ude09.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a world defined by the Internet, many companies need to evaluate different options regarding their business development. 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