{"id":21817,"date":"2025-09-25T06:05:54","date_gmt":"2025-09-25T04:05:54","guid":{"rendered":"https:\/\/www.transparentedge.eu\/cliente\/exte\/"},"modified":"2025-11-07T11:25:49","modified_gmt":"2025-11-07T10:25:49","slug":"exte","status":"publish","type":"cliente","link":"https:\/\/www.transparentedge.eu\/en\/cliente\/exte\/","title":{"rendered":"EXTE"},"content":{"rendered":"\r\n\r\n
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\r\n Home<\/a>\r\n <\/span>\r\n Success case<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n
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\r\n SUCCESS CASE<\/span>\r\n <\/div>\r\n
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EXTE<\/h1>\r\n
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EXTE<\/a> was founded in 2024 following the merger of three leading adtech companies: SunMedia, Rich Audience, and Adpone. With an international presence and an ambitious growth strategy, the group needed to optimize its technological infrastructure without sacrificing the efficiency and reliability its customers demand.<\/p>\n

Each of the merged companies operated with a different provider. SunMedia was already working with Transparent Edge, and the new group decided to consolidate all web traffic with this provider, leveraging the experience and trust demonstrated with SunMedia. This decision has allowed EXTE to reduce its costs by 30%.<\/p>\n <\/div>\r\n

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SunMedia has been using our platform since 2016.<\/p>\n <\/div>\r\n <\/div>\r\n

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Favorite features<\/h2>\r\n
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  • VCL configs <\/span><\/li>\n
  • Logging Dynamic <\/span><\/li>\n
  • DNS and certificate configuration<\/span><\/li>\n<\/ul>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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    Why Transparent Edge<\/h2>\r\n
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    • Professionalism and experience<\/li>\n
    • Quick response<\/li>\n
    • Personalized advice<\/li>\n<\/ul>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>\r\n<\/section>\n\n\r\n
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      \r\n\t\t\t\t“Transparent Edge has been a fundamental technology partner that has helped us achieve the success we have today, helping us grow as a company and offering reliable, stable, and secure services and products to our customers.”\n\t\t\t<\/div>\r\n
      \r\n\t\t\t\tOscar P\u00e9rez<\/strong>, CTO at SunMedia.<\/span>\n <\/div>\r\n\t\t<\/div>\t\r\n\t<\/div>\r\n<\/section>\n\n\r\n\r\n
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      <\/h2>\r\n
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      The main challenge was to unify all these global infrastructures into a single platform, maintaining the security of certified domains, application performance, and real-time auto-negotiation capabilities, without losing flexibility or control over the configuration of each service. By consolidating all web traffic onto Transparent Edge, EXTE was able to not only optimize costs but also establish its service on globally distributed servers that minimize latency. A key aspect for a business based on auto-negotiation: higher and better bids.<\/p>\n <\/div>\r\n <\/div>\r\n

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      \u201cTransparent Edge gives us the flexibility to configure in great detail the different types of configurations needed\n<\/h3>\r\n
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      to serve all services and applications through domains already certified by various providers and clients, providing support and advice in addition to the entire service.\u201d<\/p>\n <\/div>\r\n

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      Oscar P\u00e9rez<\/strong>, CTO at SunMedia.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n

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      PERSONALIZED ADVICE\n<\/h4>\r\n
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      Speed \u200b\u200band precision are critical in the adtech sector. Having technology partners who not only resolve issues but are also directly involved in projects provides confidence and peace of mind when facing any technological challenge. The close support of Transparent Edge professionals is one of the aspects most valued by its technology director.<\/p>\n <\/div>\r\n\r\n

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      \u201cWhenever we’ve faced a new technological challenge, Transparent Edge has been by our side, supporting, advising, and providing personalized, in-person advice on the best possible solution for each challenge.\u201d<\/p>\n <\/div>\r\n

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      Oscar P\u00e9rez<\/strong>, CTO at SunMedia.<\/p>\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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      OPERATIONAL EFFICIENCY\n<\/h4>\r\n
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      Managing all functionalities from a single platform has allowed the EXTE team to improve operational efficiency and agility. Through dynamic use of CDNs, which goes beyond hosting static elements, and by employing edge computing across various products and services, the adtech company is able to meet the demands of a global digital business.<\/p>\n

      At an even more granular level, advanced features such as VCL configs give EXTE technicians the ability to perform configurations directly from the interface, applying redirects or adjustments to each request without relying on third parties.<\/p>\n <\/div>\r\n\r\n

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      \u201cTransparent Edge solutions have allowed us to maintain robust platforms and efficient services that ensure the fluidity of our products and optimize both resources and costs.\u201d<\/p>\n <\/div>\r\n

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      Oscar P\u00e9rez<\/strong>, CTO at SunMedia.<\/p>\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n<\/section>\n\n\r\n

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      \r\n\t\t\t\tKeep your site fast and secure<\/strong>\n\t\t\t<\/div>\r\n\t\t<\/div>\t\r\n\t<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"

      EXTE is a leading adtech company that has reduced its operating costs by 30% by consolidating all web traffic on Transparent Edge. This decision has also allowed them to minimize latency, a key aspect for a business based on automated negotiations: better and higher bids.<\/p>\n","protected":false},"featured_media":0,"template":"","categoria_cliente":[184,186],"class_list":["post-21817","cliente","type-cliente","status-publish","hentry","categoria_cliente-all","categoria_cliente-other"],"acf":[],"yoast_head":"\nEXTE - Transparent Edge<\/title>\n<meta name=\"description\" content=\"EXTE has reduced its costs by 30% by consolidating all web traffic on Transparent Edge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transparentedge.eu\/en\/cliente\/exte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXTE - Transparent Edge\" \/>\n<meta property=\"og:description\" content=\"EXTE has reduced its costs by 30% by consolidating all web traffic on Transparent Edge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.transparentedge.eu\/en\/cliente\/exte\/\" \/>\n<meta property=\"og:site_name\" content=\"Transparent Edge\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T10:25:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.transparentedge.eu\/wp-content\/uploads\/2023\/07\/logotipo-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1806\" \/>\n\t<meta property=\"og:image:height\" content=\"1144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@tedgeservices\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.transparentedge.eu\\\/en\\\/cliente\\\/exte\\\/\",\"url\":\"https:\\\/\\\/www.transparentedge.eu\\\/en\\\/cliente\\\/exte\\\/\",\"name\":\"EXTE - 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